HPE LAB, an acronym for High Performances Engineering Laboratory, is not only the utmost in engineering dedicated to creating high-performance products, it also epitomises an empathetic approach towards design and manufacturing. This type of engineering transcends the simple pursuit of performances; it means profoundly understanding customer needs and expectations, integrating innovative solutions that meet functional as well as emotional and aesthetic demands.
Originally Marco Muzzarelli’s vision raised the Antera brand to the altar of a “No Compromise” mindset. A territory where dreams and reality merge and aspiration becomes creation. This is a realm where ideas take form with a dreamlike mystical sobriety; where each product is a symphony of vibrations that spans time and space, where each detail breathes the magic of perfection. Each line is the song of a muse’s poem dedicated to superlative innovation. Antera is the abode where genius meets destiny, weaving the art of excellence with the weft of eternity.
The Antera HPE LAB team has surpassed the conventional limits of low-pressure casting, allowing rims that were previously only concepts or inspirations to be produced. This revolutionary process opens up new design possibilities, maintaining the highest standards of strength and lightness. An unusual convergence between technicians and designers whose synergy of intent is deeply rooted in the timely determination to show the company’s innovative vision, sparking processes that redefine the concept of alloy rims itself. Our new production line not only thinks outside the box but sets new standards of excellence, enabling our style centre to fully express the beauty of each design.